Gen Z’s Interest in Collagen Hits Three-Year High

Forty-one percent of TikTok users ages 18-24 are glued to collagen-focused content, study finds.

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By: Lianna Albrizio

Associate Editor

With skincare a focal point in beauty, baby boomers and Gens X and Y constitute the age groups interested in reversing collagen loss and repairing damage. But the youthful-skinned Gen Zer is most curious in delaying and preventing the formation of wrinkles.    In fact, Gen Z’s interest in collagen has hit a three-year high on TikTok, with 438 million total views in the US. Of the TikTok viewers watching collagen-focused content, 41% are between the ages of 18 and 24, also known as the Ge...

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